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Welcome to the NISO Plus 2023 Conference! The schedule will be updated regularly, as we confirm topics and speakers, so keep your eyes on the site for more information! 
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Tuesday, February 14 • 12:30pm - 1:45pm
Making the business case for investing in metadata

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Metadata provides context and provenance to raw data and methods and is essential to both discovery and validation of scientific research. Metadata is also necessary for finding, using, and properly managing scientific data while playing a crucial role in increasing the data quality of information systems. 

Join us as we discuss the relevance of metadata within the research lifecycle - from research organisations to funders to publishers and researchers and why it is important to research. Josh Brown from MoreBrains Cooperative will provide insights and examples into how business cases for investment into research infrastructure can be built using metadata. Heather Kotula from Access Innovations, Inc  will provide her take on how metadata contributes to knowledge management and how to measure its value.  Michelle Urberg brings her expertise on metadata and its impact on research output. Julia McDonnell will round it out with her take on metadata and how publishers can influence and benefit the uptake and implementation of metadata within publishing systems. 


Josh Brown
Heather Kotula
Michelle Urberg
Julia McDonell 


Josh Brown

MoreBrains Cooperative
avatar for Heather Kotula

Heather Kotula

VP, Marketing and Communications, Access Innovations, Inc.
Heather Kotula is Access Innovations’ VP of Marketing and Communications, dealing with a variety of marketing activities such as trade show presence, online and social media events, and corporate identity maintenance. She also coordinates the annual Data Harmony Users Group (DHUG... Read More →
avatar for Michelle Urberg

Michelle Urberg

Independent Consultant, Data Solve LLC

Julia McDonnell

Oxford University Press

avatar for Melroy Almeida

Melroy Almeida

ORCID Community & Engagement Lead, Australian Access Federation

Tuesday February 14, 2023 12:30pm - 1:45pm EST